Transforming a Raw Space into a Brand Magnet

We turned a little-known Chelsea gallery into a sought-after venue for global brands like Nike, Netflix, and L'Oréal.
Through full-stack strategy, content production, and growth systems, we helped the space evolve from a simple rental location into a high-visibility cultural hub.

Key Outcomes:

• Global brand bookings within 2 months of launch

• 80% of inquiries generated through high-intent Google Ads

• Increased return bookings through CRM and email marketing

From Niche to Movement: Scaling a Subculture Brand

Byunli is an independent fashion brand rooted in fairy grunge and subculture aesthetics.
We helped the brand grow from a small niche player to a thriving movement by combining cultural storytelling, influencer marketing, and data-driven retention strategies.

Key Outcomes:

• 630K+ Instagram views in just 90 days

• Pinterest organic reach over 1M in 3 months

• Maintained a healthy $92+ average order value

• 142% YoY order growth, with over 2,000 orders in the past 12 months

Launching a Lead-Generating Platform from Scratch

We built a digital platform for a NYC-based AV company, taking them from an entirely offline booking process to their first-ever online order within one week of launch — achieved with just $361 in ad spend.
This project opened a new customer segment and created a foundation for long-term digital growth.

Key Outcomes:

• Website launched in just 30 days

• First paid online order generated within 1 week of ad launch

• Expanded into individual renter market, previously untapped

Building a Gallery Ecosystem From the Ground Up

Overview

Chelsea Walls is a contemporary gallery located in the heart of New York’s Chelsea art district.
In just three months, we took the space from a blank canvas to a fully programmed gallery — securing six months of exhibitions, launching a strong online presence, and creating a sustainable business model.

Challenges

• Entering New York’s competitive gallery market with no brand awareness.

• Limited connections to collectors, sponsors, and curators.

• Need to establish sales channels, media visibility, and community engagement quickly.

Our Approach

We built Chelsea Walls as more than a gallery — a cultural hub where art, brands, and community intersect.

• Curatorial Network: Built partnerships with independent curators and emerging artists to program diverse exhibitions.

• Brand & Sponsorships: Secured collaborations with lifestyle brands and sponsors to support events and special projects.

• Sales Channels: Connected the gallery to art marketplaces and private collectors, expanding revenue beyond ticketed events.

• Community Building: Hosted panel talks, member events, and open studio nights to grow a loyal audience base.

• Media & PR: Established relationships with press and art publications to generate coverage and credibility.

• Digital Strategy: Managed Instagram and online content to engage audiences, announce shows, and drive sales inquiries.

Key Results

• 6-month exhibition calendar secured within the first three months of launch.

• Partnerships established with curators, brands, and sponsors to diversify programming and funding.

• Generated art sales through both in-gallery and online channels.

• Built an engaged local community and social following from zero.

• Gained press coverage and media visibility, positioning Chelsea Walls as a rising space in Chelsea’s art scene.

Impact

By creating a gallery that blends art, culture, and commerce, Chelsea Walls became a platform for artists and curators to experiment — and a space where collectors, brands, and audiences connect.

Driving Growth for a NYC Luxury Fashion Boutique

Overview

We partnered with a leading multi-brand fashion retailer in New York City to elevate their digital presence and drive measurable growth through Instagram content strategy and performance ads.

Challenges

• Highly competitive NYC luxury retail market with fragmented audience attention.

• Needed to increase brand visibility and online engagement while maintaining a premium image.

• No integrated system for connecting organic social content with paid advertising.

Our Approach

• Content Strategy: Designed a cohesive Instagram content calendar blending editorial storytelling, new arrivals, and behind-the-scenes moments.

• Creative Production: Produced high-quality photo and video content tailored for Instagram Reels and Stories.

• Performance Ads: Managed Meta ads campaigns targeting high-intent audiences, optimizing for conversions while protecting brand identity.

• Data-Driven Optimization: Monitored analytics to refine content performance and ad targeting weekly.

Key Results

• Significant increase in Instagram engagement rate within the first 60 days.

• Built a repeatable content system that reduced production time by 30%.

• Achieved ROI-positive ad performance, driving both in-store visits and e-commerce sales.

• Strengthened the retailer’s reputation as a curated hub for emerging designers and global brands.

Impact

By aligning content, ads, and brand storytelling, we turned the boutique’s Instagram into a high-performing growth channel, bridging the gap between digital engagement and physical retail sales.

“We transformed social media from a passive channel into a measurable driver of business growth.”